How Babe Ruth and Lou Gehrig keep up with Facebook and Netflix
courtesy of Wikipedia “I’ve searched all the parks in all the cities and found no statues of committees.” A great quote from poet-philosopher, G.K. Chesterton, and a favorite of adman-philosopher...
View ArticleAn Alpine Times Square Moment for Mitsubishi, Coco-Cola, Dell and More Big...
courtesty of hsart.com If you’ve never been in Times Square, take my word for it that it’s pretty amazing, what with one billboard after another touting one brand promise after another, summed up...
View ArticleVW, E*Trade and Doritos at the Super Bowl
Why was there general agreement on VW, E*Trade and Doritos at the Super Bowl? There’s agreement in the ranks! No, not Congress, but among the pundits who weighed in on the Super Bowl ads. While many...
View ArticleJustin Bieber Knows to Brand While the Moment is Hot
The kids in the audience watching the Justin Bieber documentary, “Never Say Never,” were waiting for the next hair swoosh. I, on the other hand, was watching a smart branding move. Justin and his brand...
View ArticleSmartyPig is smart in concept and really smart in name
If you’ve never had to think up a name for a new product or service, it’s a pretty hefty challenge. Not only do you have to find a name that hasn’t been used before (incredibly tough when there seems...
View ArticleApple’s branding magic is right up there with Houdini’s
Who isn’t awed by a magic trick? My opinion is that Apple’s Steve Jobs is right up there with Houdini when it comes to keeping the audience guessing. The secret to his – and Apple’s – success is the...
View ArticleToday, the bigger the brand could mean the bigger the challenge in gaining...
Big used to mean better when it came to brands. It signaled that a brand was popular. These days big seems to signal just the opposite to consumers. Take a look at my latest column on Forbes.com to...
View ArticleThe news on Katie Couric? Great example of brand repositioning.
Katie Couric not only delivers news, but makes news. Not just in terms of her decision to leave as anchor of the CBS Evening News, but, from a branding perspective, her ability to reposition her...
View ArticleWith most car brands shouting facts, it’s hard to tell the difference
Don’t confuse me with the facts. Hey, I’m all about miles per gallon, how quickly I can get from zero to sixty, and the number of iPod jacks, cup holders, and third-row seats. But if your statistical...
View ArticleStarbucks gets real – again – and reaps the benefits
How did Starbucks buzz past Wendy’s and Burger King to become the third largest restaurant chain in the world? More specifically, how did this mega-brand do so after a period when it seemed to have...
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